Search
Our assessments are already internationalIt is a fundamental business of the groupDebate closedDuring the debate life continuesBecause that says campaign said confrontationHe tried to hide the figures inconvenient But it is quitedecouplethese two aspectsWhich are prior to the European directiveIn other regions of the world concern mounts Often we are the criticism to be criticalAnd remember that the company which conducted 11Cathay Pacific is not more than other spared by the crisis. But the position of Hong Kong, in the geographic heart of Asia is its first asset. The second is its new airport, transferred Lintau island and already crowned seven time "best airport in the world" by Skytrax. Chek Lap Kok it is his name equipped with 2 tracks, allowed 48 million passengers in 2008 and think meet, if the economy resumes, its maximum capacity of 96 million passengers in 2014. Beyond that, he will have to juggle with other platforms in the region (including Shenzhen), or build a third runway, also won on the sea. Cathay, which represents more than half of the passengers of the platform in 2008 and 42 of the movements of aircraft with its subsidiary Dragonair, must withstand the competition in the region: Kuala Lumpur opened a new airport in 1998, Shanghai in 1999, Seoul in 2001, Township in 2004, Nagoya in 2005, Bangkok in 2006 and Beijing launched in 2007 a giant terminal...
The hub of Cathay, which works today in bringing 4 waves of aircraft, was first built on relationship of intercontinental widebody implementation. Fleet accounts for only 747 and B777 and A330 and 340 and half of its travellers are in transit. This is the case of those using its flights from Paris to leave on Shanghai, Taipei, Sydney, Manila, Saigon, and Fukuoka, South of the Japan. The redemption, in 2006, Dragonair, made to Cathay more aircraft to reach new audiences in China and Southeast Asia.
Alliances and partnerships
8 of the capabilities offered by Cathay and Dragonair are popular China, including Shanghai, served by 16 daily Dragonair flights. One of the fears of Cathay is the entry of China companies in airline alliances. So far, they worked mainly in point to point. But, with their all new airports, they could strengthen their hubs. "Cathay is serene," says however Nicolas Massé, commercial Director of the company in Paris. For evidence, Canton (the nearest rival) China Southern entry into Skyteam, was known to have not changed the situation. Above all, to prevent this threat, Cathay, although a founding member of the Oneworld alliance, allied with a competitor of Star Alliance: a strategic partnership, with cross-financial holdings, with the Air China company Beijing-based three-hour flight. For the moment, the two companies simply exchange of know-how and "code share" flights, but the creation of a joint venture is not excluded.
Further evidence of the adaptability of Cathay is the flux with Taiwan, Hong Kong is obliged to pass between the two China. 70 of Taiwanese visitors in China still follow this route diverted, although Beijing has allowed flights direct charters in 2008. The company of Hong Kong think keep this flow for three reasons: the development accelerated relations between the two countries, the density of the network of Cathay and Dragonair to China mainland, including domestic, and the importance of the frequencies between Hong Kong and Taipei (136 flights a week) and Kaohsiung (28 flights). "The hub of Hong Kong is solid and powerful because it relies on a strong local economy and control of the little vulnerable high profitability segments," summarizes Didier Brechemier firm Roland Berger.
